Primary Law Group is led by Joshua D. Kroot. We advise companies, founders, shareholders, and boards on disputes, transactions, and ongoing risk—from demand letters and negotiations to trials and arbitrations.
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Primary Law Group is led by Joshua D. Kroot. We advise companies, founders, shareholders, and boards on disputes, transactions, and ongoing risk—from demand letters and negotiations to trials and arbitrations.
Before founding the firm, Joshua trained at a global AmLaw firm in New York and Los Angeles, working on complex financial litigation, class actions, insurance coverage, and founder/ ownership matters. The through-line is practical judgment: work the problem, reduce noise, and preserve value.
Lean teams with senior oversight. When a matter benefits from niche expertise (appellate, e-discovery, insurance coverage, regulatory), we add trusted specialists with your approval. You keep one accountable lead who knows the file and the business.
Our intake team responds the same business day and coordinates time with counsel based on urgency and scope.
Plain-English updates and clear next steps.
Estimates up front; scope and assumptions documented and revisited.
Options with trade-offs—and a recommendation.
We represent either the company or the owner(s) after conflicts clearance.
Retainer; flat fees for defined phases or deliverables; subscription outside-GC where ongoing support is appropriate.
California and New York
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Business counsel for companies, founders and shareholders in California & New York.
